Wednesday, September 14, 2011

"Top Chef" product line goes cold

Maybe the ad slogan will be "Pack your knives and microwave":

ConAgra has announced a deal to produce a line of "Top Chef" frozen entrees, according to the publication Broadcast & Cable. The report by reporter Jon Lafayette says the line will be a part of the Healthy Choice Cafe Steamers brand. The marketing includes a Web series, Top Chef Healthy Showdown, which appears on The products are expected to start showing up in supermarkets later in September.


Anonymous said...

I always find it hilarious when the likes of Top Chef do brand extensions on things like this. I get a big kick out of the fact that the sponsors of Avec Eric and Made in Spain are convenience food products that Eric Ripert or Jose Andres would never in a million years consume themselves.