"Top Chef" product line goes cold

Maybe the ad slogan will be "Pack your knives and microwave":

ConAgra has announced a deal to produce a line of "Top Chef" frozen entrees, according to the publication Broadcast & Cable. The report by reporter Jon Lafayette says the line will be a part of the Healthy Choice Cafe Steamers brand. The marketing includes a Web series, Top Chef Healthy Showdown, which appears on bravotv.com. The products are expected to start showing up in supermarkets later in September.