Maybe the ad slogan will be "Pack your knives and microwave":
ConAgra has announced a deal to produce a line of "Top Chef" frozen entrees, according to the publication Broadcast & Cable. The report by reporter Jon Lafayette says the line will be a part of the Healthy Choice Cafe Steamers brand. The marketing includes a Web series, Top Chef Healthy Showdown, which appears on bravotv.com. The products are expected to start showing up in supermarkets later in September.
Wednesday, September 14, 2011
"Top Chef" product line goes cold
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1 comments:
I always find it hilarious when the likes of Top Chef do brand extensions on things like this. I get a big kick out of the fact that the sponsors of Avec Eric and Made in Spain are convenience food products that Eric Ripert or Jose Andres would never in a million years consume themselves.
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